Visual Identity Program

In governments across Canada and around the world, and throughout the corporate community, visual identity programs are used to ensure a professional, consistent, identifiable and professional image for an organization.

The visual identity of the Government of the Northwest Territories helps the people served by government to identify and access GNWT services, and to identify accountability and give credit for government services. The GNWT's visual identity also provides a mechanism by which government employees can identify with a unified organization that supports a culture of internal teamwork and partnership.

The Government of the Northwest Territories' (GNWT) visual identity is embodied in the polar bear and territorial shield logos as well as other official symbols. These collectively represent the visual cue people and businesses use to identify with the territorial government.

View the Visual Identity Program Manual and other related materials.